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Society Brands Acquires Akron, Ohio-Based Primal Life Organics To Further Expand Business And Spread "The Clean Beauty Movement"

Jan 03, 2024•over 1 year ago

Acquiring Company

Society Brands

Acquired Company

Primal Life Organics, LLC

CantonAkronRetailWellness and Fitness Services

Description

Society Brands, a tech-enabled consumer products company built for and by founders, has partnered with fellow Northeast Ohio-based Primal Life Organics, an established purveyor of personal care products, to continue to build and expand its direct-to-consumer and retail-based business while advocating "The Clean Beauty Movement."

Company Information

Company

Society Brands

Location

Canton, Ohio, United States

About

Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on Amazon and their own DTC sites. The company was built for and by founders, providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform. For more information, please visit www.societybrands.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed