Cadent, LLC completes acquisition of AdTheorent Holding Company, Inc. for $324 million
06/21/24, 4:15 PM
Location
new yorknew yorkIndustry
advertising
machine learning
marketing
advertising
Cadent, LLC, a leading provider of platform-based converged TV advertising solutions, completed its acquisition of AdTheorent Holding Company, Inc. for $3.21 per share in an all-cash transaction that valued AdTheorent at approximately $324 million.
Company Info
Location
New York, New York, United States
Company info
Cadent connects the TV advertising ecosystem. Cadent helps advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters – across any TV content or device. Aperture, the company’s converged TV platform, simplifies cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners.