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VIIRL Marketing acquires Phoenix's Yelp Division

Jul 10, 2025•6 days ago

Acquiring Company

VIIRL Marketing

Acquired Company

Phoenix Online Advertising

ScottsdalePhoenixSocial Media ManagementSocial Media MarketingSeoWeb DesignDigital MarketingMarketingAdvertising

Description

VIIRL Marketing has acquired the Yelp Division from Phoenix Online Advertising, enhancing its lead generation capabilities. This move is part of VIIRL's strategy to strengthen its presence in the home services sector. The acquisition follows VIIRL's recent accolades as Yelp Marketing Partner of the Year. Phoenix Online Advertising will refocus on its core services after this transition.

Company Information

Company

VIIRL Marketing

Location

Scottsdale, Arizona, United States

About

VIIRL Marketing is a digital marketing agency focused on helping service businesses throughout the United States achieve measurable results. Since its inception in 2018, it has expanded its customer base to over 600 businesses. The agency specializes in digital ads, pay per click, web development, SEO, and lead response software, and is committed to maximizing the return on ad spend for its clients. VIIRL is dedicated to delivering significant value across various industries, including home services, legal, and health & beauty.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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