Senior Market Sales® acquires MIC Insurance Services

Jul 08, 2025•8 days ago

Acquiring Company

Senior Market Sales® (SMS)

Acquired Company

MIC Insurance Services

Omaha

KinnelonHealth CareInsuranceInsuranceHealth Care

Description

Senior Market Sales® (SMS) has acquired MIC Insurance Services to accelerate growth in the health insurance sector. This acquisition aligns with SMS' strategy of integrating like-minded businesses to enhance its distribution network. MIC's strong dedication to customer service positions it well for future growth under SMS' leadership.

Company Information

Company

Senior Market Sales® (SMS)

Location

Omaha, Nebraska, United States

About

Senior Market Sales® (SMS) is a premier insurance marketing organization representing top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, individual health, and travel insurance carriers in all 50 states. With over 71,000 independent insurance agents relying on SMS for proprietary technology, competitive insurance products, and expert training, SMS helps them leverage their time and put their business in a position of distinction.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

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Senior Market Sales® acquires MIC Insurance Services

Description

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M&A Insights

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Company Information