5WPR, one of the largest independently owned PR firms in the US, announces today that it has acquired YC Media, the boutique food and beverage communications firm whose clients include Sea Tales, Ippodo, and Flatiron Books. With the addition of YC Media, 5W adds the boutique firm's exemplary services, clients, and senior talent to its existing roster of consumer brands that include Boston Beer Co, Galanz, Lenox, The Pioneer Woman, Product of the Year, SMEG, Stemilt, Tineco, and Thermopro. For YC Media, clients will continue to receive hands-on strategic consultation from founder Kim Yorio while gaining access to 5W's industry-leading service offerings and client network, including its full-service digital capabilities through the firm's recently launched agency, The HOW Agency.