360Pr+ Acquires New York-Based Crc, Adding Apparel, Beauty, Personal Care Expertise And Expanding Food & Beverage, Home And Tech Work
360Pr+ Acquires New York-Based Crc, Adding Apparel, Beauty, Personal Care Expertise And Expanding Food & Beverage, Home And Tech Work
02/08/22, 2:37 PM
Location
Industry
food and beverage
health care
community and lifestyle
Lifestyle agency CRC has joined the 360PR+ family of agencies, with CRC's founder, Cindy Riccio, serving an executive vice president and general manager of the CRC business based in in 360's New York office. Riccio and her team bring significant expertise working with mass-market and luxury brands in apparel, footwear, beauty, personal care, food & beverage, health & wellness, home goods and tech. Prior to launching CRC in 2007, Riccio served in corporate communications and marketing roles, as vice president of PR at Hanesbrands, director of communications and advertising at L'OREAL for the Matrix brand, and director of communications for Horizon Media.
Company Info
Location
Boston, Massachusetts, United States
Company info
360PR+ is an award-winning, leading independent integrated communications agency recognized for its bold, headline-making, conversation-driving campaigns for some of the most trusted global brands and innovative marketplace challengers. 360PR+ clients include America's Test Kitchen, Bright Horizons Family Solutions, Hasbro, Houghton Mifflin Harcourt, illy caffe, Mass. Bay Brewing Co., Nasoya, Netflix, Nintendo of America, Pete & Gerry's Organic Eggs, Riverbend Home, The Rockport Company, Silver Hills Bakery, Sweethearts Candy, Trek Bicycle, United Natural Foods, Inc. and Virgin Airlines, among others. 360PR+ is a certified women-owned business and partner in PROI Worldwide, with reach and expertise in 100+ cities globally.
The 360PR+ family of agencies includes 360PR+, CRC and Three Cheers PR.
SOURCE 360PR+
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