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24 Seven Completes Acquisition And Successful Rebranding Of Antenna And Creatis, Expanding Footprint In Minnesota And Beyond

Jul 11, 2023•about 2 years ago

Acquiring Company

24 Seven

Acquired Company

Antenna

New YorkDigital MarketingMarketingAdvertisingConsulting

Description

24 Seven, a leader in the marketing, creative, and digital staffing space, today announced the successful transition of Antenna and Creatis, two Minnesota based marketing and creative staffing firms acquired in 2021, to the 24 Seven brand.

Company Information

Company

24 Seven

Location

New York, New York, United States

About

THE 24 SEVEN FAMILY OF BRANDS 24 Seven is a specialized recruitment agency that builds future-proof teams of top full-time and freelance talent for leading brands and agencies in the marketing, digital, creative, and technology sectors. 24 Seven further supports its clients through its family of specialized subsidiaries. The Sage Group provides mid to senior-level marketing and creative consultants and permanent talent to leading global brands. Marketers That Matter®, is the leading community of top executives coming together to share marketing innovation and insights. Simplicity Consulting offers marketing project & program management and strategic communications consultants. The Cydio Group is a specialized IT staffing firm that provides innovative, first-hand knowledge of the information technology space. The team is uniquely positioned to connect top-tier IT professionals with notable organizations.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed