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24 Seven Completes Acquisition And Successful Rebranding Of Antenna And Creatis, Expanding Footprint In Minnesota And Beyond

Jul 11, 2023•over 2 years ago

Acquiring Company

24 Seven

Acquired Company

Antenna

New YorkHuman Resources

Description

24 Seven, a leader in the marketing, creative, and digital staffing space, today announced the successful transition of Antenna and Creatis, two Minnesota based marketing and creative staffing firms acquired in 2021, to the 24 Seven brand.

Company Information

Company

24 Seven

Location

New York, New York, United States

About

24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights. The company drives meaningful impact by helping clients navigate change in today's evolving environment. Through its family of brands, including The Sage Group, SketchDeck, Simplicity Consulting, The Cydio Group, Marketers That Matter®, McKinley Marketing Partners, Filter Digital, and CORE Resources, 24 Seven provides comprehensive talent solutions that enable organizations to achieve their business objectives.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed